Email marketing is one of the effective Security, Commodity Brokers Email List and mostly used marketing channels employed by people who would want to promote a product, maintain contact with clients or to market affiliate programs. Although this method of reaching out to Security, Commodity Brokers Email List customers is very effective, there are still bloggers and website owners who have not yet discovered its importance when it comes to successfully running an online business. Email marketing uses the email as a direct channel connecting both sellers and end-users on the internet platform and it beats the traditional channels like the radio, the television and newspapers in that it allows easy and direct communication between business owners and their clients, creating an immediate impact on them. It is important to understand the very basics of email marketing to be able to successfully use this tool for marketing and promotional purposes. What happens, in most cases, is that companies Security, Commodity Brokers Email List and email marketers would collect the email addresses of potential clients and prospects using a double opt-in process which allows clients to give their email and basic information and thus Security, Commodity Brokers Email List agree to receive email notifications on products and special offers in the market. This process involves a subscription where the client fills an electronic form and clicks the link to receive notification via email. Although many people still associate email marketing Security, Commodity Brokers Email List with scams, it is worth noting that it has proved to be one of the most effective channels of communicating directly with customers, and it has been used broadly by bloggers, marketers and small Security, Commodity Brokers Email List businesses. Instead of waiting for customers to visit their websites or read their online articles, serious marketers simply craft interesting newsletters and have them sent to their clients via email. The advantage of this method of communication is that it is fast and the message hits the recipient directly.