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One of the most significant parts of building a product that is successful is really understanding your market. What is your target audience doing and what would they want to use? Put yourself in their shoes. When thinking about your target audience, you may want to first think about the few categories of products that your audience may already have and what new features or content they would be interested in. For example, if your audience has a habit of listening to the local news station, then you might want to add a “local” feature to your news app.
Although there is no single solution for building a successful news app, there are still some common traits that tend to be valuable. One of the most critical things to understand is the way your audience is consuming news. For example, if your audience is avid readers, then you want to focus on creating an immersive reading experience. Do they prefer email? Perhaps you want to make your news a one-click article download.
If you want to understand the way your audience consumes news, one way to do so is to look at what they are already doing. Once you understand what they are doing and what content they are already interested in, you can start building your product.
How many news categories do your users have already?
What is the frequency with which they want to read these news categories?
What is the most popular news category for your users?
What is the number of news outlets they can subscribe to in that category?
What is their preference for website UX?
If you are reading this and still don’t know how to answer these questions, you are not alone.
However, you do not need to start from scratch. There are some great tools out there that can help.
In terms of news category, a great place to start would be your analytics. If you are not using a news app analytics tool, then I highly recommend that you start using one.
The most popular services for news analytics are Google Analytics and Google Tag Manager. However, if you are working with a CMS, such as WordPress, you will want to look at a product that is specifically built for your platform.
You can also look at Facebook’s SDK for news app analytics. Depending on whether or not you are using a platform such as WordPress, you will want to look at a different tool.
If you are looking for a tool that is designed for websites and CMSes, I recommend SiteCatalyst.
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